Committed to educating resorts and casinos about mobile technology.
What's Your Growth Strategy?
The world has gone mobile and the number of devices continues to proliferate. Today most of us run our lives through mobile devices (e.g. smart phones, iPads and tablets) to get instant access to information and processes from anywhere, at any time. Resorts must keep pace by giving customers and staff the mobile experience they need to drive service quality and customer satisfaction in order to stay competitive.
Satisfying mobile experiences are data-driven and resort systems—whether hotel, casino or point of sale—were designed long before mobile existed. The overabundance of data being processed and managed by various types of proprietary software and hardware are often in different formats with undocumented interfaces. These disparate systems makes it difficult for organizations to access relevant information to gain a single view of their customer’s vital information to provide excellent customer experience.
The evolving deployment of mobile solutions, escalates the value of real-time data availability. Mobile uniquely leverages dynamic operational data to optimize customer and employee engagement. The good news is, you already have this data in your casino, gaming, hotel and point of sale systems. The bad news, that data is often imprisoned in legacy systems with no effective way to access it.
Resort Mobile Solutions Alliance (RMSA) was founded to support the open standards to free your data, and free you to truly serve your customers. Empower your operations with the freedom of more vendor choices, more reliable performance, more capabilities and lower prices. Your industry needs to deploy an innovative communication system with unparalleled mobile strategy to help increase efficiency and productivity so you can turn every customer interaction into an opportunity.
The future belongs to those who understand and meet their customer desires. To do this you need to access and leverage your customers’ behavior data. Your customers expect a consistent seamless experience across all channels and the opportunity is mobile. The barrier is trapped data. The solution is a standard interface format under which data is pulled from existing legacy systems—without disrupting their everyday operations—and made accessible through a standard API.
Enhance Operational Efficiencies
RMSA will offer best practices white papers, educational events, and other reference information to help resorts and casinos keep abreast of evolving mobile technologies; as well guidance and appropriate assessment to successfully deploy them for maximum competitive advantage.
Cutting-Edge Mobile Technology
RMSA helps resorts and casinos to understand the opportunities for enhancing operational efficiencies and improving customer service using enterprise-class mobile technology. RMSA will select the most appropriate mobile apps and infrastructure to bring them to life at their properties.
Resort and Casino Industry Standards
RMSA will help the industry to define operational standards including appropriate jurisdiction certification minimal requirements, enterprise system connectivity best practices, mobile device app and user management guidelines, and mobile app interoperability / compatibility recommendations.